26 февраля, 2023 
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- Feel responsive or more so far.
K-charm names constantly spend less than just 6 months on planning and introducing activities, whereas West brands capture much longer, causing them to not able to answer the trend otherwise fads. Korea’s “timely beauty” method plus helps to make the affairs far more sensible, in contrast to what is offered at large merchandising stores.
For marketers and you may communicators, seeing and you can answering make-up trends is extremely important for success. Particularly, immediately men and women are speaking of hyaluronic acidic; this past year this new sensuous ingredient people were collagen. If you don’t keep up and you may release activities properly, might get left behind.
- Inform customers into the a great method, non-selling means.
Within top-level meetings away from C-collection managers and a pr firm’s senior officers, the organization men description “what we require the public to find
Inside 2012, Charlotte Cho watched K-beauty as the a potential development and you will introduced SoKo Glam, a merchandising web site having K-beauty. SoKo Glam possess an alternate blogs website known as Klog, which explains to help you profiles ways to use issues based their wants and you can inquiries. You can also correspond with good concierge. Cho is actually a keen influencer by herself and also composed the fresh new “Nothing Guide away from Natual skin care.”
By the pinpointing SoKo Glam regarding Klog, Cho composed a real sense one to did not be as if people is actually selling to you. While most West labels are employing lessons to their websites, fewer some one check out them. Читать далее »